Meet an Interview of Anastasia Kuchai, HR and Corporate Culture Director of RedStone Capital Investment Holding on need for HR-brandbook
“The HR-brand recognition directly affects the employer’s attractiveness for job candidates. Quite often they enter a strong-brand company by recommendation of an acquaintance, that saves recruitment costs.
In order to create HR-brand book, define and record the unique style of internal communications: vacancy notices, booklet layouts for fairs, presentations’ templates, conferences and corporate ceremonies standards. You can choose several options of design for different categories of employees. For example: use more bright and pictured stylistics for young people, and elements to emphasize their professional status… for adult applicants…”