“How to pitch investors?” – Campbell Bethwaite, RedStone Capital Managing Partner spoke about with young entrepreneurs of Moscow Forum of Entrepreneurs
“The rules you need to know in order to successfully promote your project are simple,” Campbell shared his idea with the audience. – Firstly, you should be able to tell, in the ideal case in 30 seconds, what your project is and why you are its leader.
Secondly, your presentation can be nicely or minimalistically designed, but it should be specific, understandable and answer the main questions for investors at the beginning, and not at the end of your story.
Thirdly, most investors are worried about two questions: how much investment is needed and when will they return? And if you can clearly answer – this is already half the victory.
I may remark that the project or idea most often should be compiled with the investor’s projects, be in the area of his interests, then they will “respond”. And most importantly, if you can prove or show that people are willing to pay for your idea or project, you will consolidate the success! ”, – the investor said.
Two projects were defended successfully as well at the end of the session.